Privacy Policy

Last Updated: April 2026

1. Introduction

This Privacy Policy explains how Alzheimer’s Disease International (“ADI”, “we”, “us”, or “our”) collects, uses, and protects your personal data when you visit the Alzheimer’s Disease Atlas (“Atlas” or the “Website”). We are committed to ensuring that your privacy is protected in accordance with the UK GDPR.

ADI is a registered 501(c)(3) nonprofit organisation in Illinois, USA, with administrative operations and website hosting based in the United Kingdom. Our registered office is located at 15 Blue Lion Place, London, SE1 4PU, UK.

2. Information We Collect

We may collect and process the following types of data:

• 
Identity and Contact Data: This includes your name, email address, and phone number provided when you use our “Contact Us” forms or sign up for our newsletter.


• 
Technical Data: When you access the Website, we automatically collect your IP address, browser type and version, and device information.


• 
User Feedback: We collect any comments or feedback you submit directly through the Website’s forms.



Note: We do not collect sensitive personal data, such as your personal health stories or medical diagnosis information.

3. How We Use Your Information

We use your data only for the following purposes:

• 
Communication: To respond to your feedback, queries, or comments submitted via our forms.


• 
Website Analytics: To monitor which countries are accessing the Atlas and to improve our content based on user behaviour.


• 
Service Maintenance: To ensure the security and technical functionality of the Website.



We do not use your personal data for marketing, fundraising appeals, or unsolicited advertising.

4. Cookies and Tracking Technologies

The Website uses cookies to enhance your experience. Specifically, we use:

• Google Analytics: These cookies allow us to recognise and count the number of visitors and see how they move around the Website. This helps us improve the way Atlas works.


• 
Necessary Cookies: These are required for the basic operation of the site.



You can set your browser to refuse all or some cookies, but this may affect how the Website functions for you.

5. Sharing Your Data

We do not sell your personal data. We only share information in the following circumstances:

• 
ADI Member Associations: Feedback supplied via our forms may be shared with our partner associations to better address your queries or local needs.


• 
Legal Requirements: If required by law or to protect the rights and safety of ADI or our users.


6. Data Security and International Transfers

While ADI is an Illinois-based corporation, the Website is hosted in the United Kingdom. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

We do not transfer personal data from UK/EU users to servers in the United States.

7. Your Legal Rights

Under the UK GDPR, you have rights including:

• Access: The right to ask us for copies of your personal information.
• Rectification: The right to ask us to correct information you think is inaccurate.
• Erasure: The right to ask us to erase your personal information in certain circumstances.
• Object to Processing: The right to object to the processing of your personal data.

8. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at our London office: Alzheimer’s Disease International 15 Blue Lion Place, London, SE1 4PU, UK